Need for Speed: Nitro gets some style cred (Wii)

NFS Nitro Skins

As Forza and Gran Turismo set a collision course for each other in the upcoming months for next gen racing game dominance, the racing brand that pre-dates both franchises is set to make its own unique mark exclusively on the Nintendo Wii.  EA Montreal, the developers of  Need For Speed Nitro on the Wii and DS have announced the upcoming racers’ own style flare in the genre.  Along with the title being specifically developed for the Wii and DS, the game will now include exclusive car skins from creative and modern design brands Upper Playground, i am 8-bit, tokidoki.  The skins compliment the games established line up of luxury and high performance car models giving them a style you will only see on the Wii.  Sean C.

Please see below for official details and pics:

REDWOOD CITY, Calif. – Aug 13, 2009
– EA Montreal, an Electronic Arts Inc. studio, announced today that it is collaborating with lifestyle brands tokidoki, Upper Playground and i am 8-bit to create exclusive in-game car designs and artwork for Need for Speed™ NITRO on the Wii™. Each brand has created custom skins for a wide variety of vehicles including the Lamborghini Gallardo, Dodge Challenger, Dodge Charger R/T, Volkswagen Type 2 and Subaru Impreza WRX. They have also provided over 140 stylistic brushes that players can use to paint and personalize their ride. The cars in Need for Speed NITRO have style, personality and edge unlike any racing game.

Gallardo Toki skin

The tokidoki brand is one of today’s most popular lines of apparel, accessories, toys, skateboard decks and other merchandise. The brand is characterized by a colorful, high-energy artistic style, while the word tokidoki means “sometimes” in Japanese. The name represents the company’s world view around identity and destiny. tokidoki was founded by Simone Legno and his partners and started as a personal web site before it evolved into an internationally celebrated brand.

Challenger_Playground skin

Upper Playground is a cutting-edge, San Francisco based, creative lifestyle brand that brings graffiti culture to all types of apparel such as t-shirts, hats and hoodies as well as housewares and wall art. The Upper Playground contemporary art style has defined it as one of today’s hottest brands among musical tastemakers and Hollywood trendsetters.

Porsche 8bit skin

i am 8-bit is an artistic collective that brings together over 100 artists reinterpreting their favorite old-school video game characters in a variety of media, including paintings, plush, sculpture, and even interactive pieces. The art is showcased at an annual exhibition held in Los Angeles, California every year since 2005.

“tokidoki, Upper Playground and i am 8-bit create art with distinct and cutting edge personalities,” said Gil Rimmer, Art Director, EA Montreal. “With Need for Speed NITRO, we wanted to give players a variety of ways to customize their vehicles, introducing vivid and fresh urban art styles that have never been seen in racing games before.”

Developed specifically for the Wii and Nintendo DS™, Need for Speed NITRO delivers the fun and exhilaration of high-speed racing with blazing visuals and deep gameplay. Need for Speed NITRO features a deep and intuitive visual customization system that lets gamers trick out their car’s appearance as well as design a unique art style to attach to their ride. Ultimate bragging rights are at stake as the player’s personalized art style overtakes the world when they edge out their competitors for first place, vibrantly painting their story of racing dominance.

See below for profiles on mentioned design brands

About tokidoki

tokidoki, the design driven lifestyle brand started by Italian artist Simone Legno and his partners, Pooneh Mohajer-Arnold and Ivan Arnold, is a study in contrasts. Roman born Legno is both fascinated and charmed by Japanese culture, so the name tokidoki, which means “sometimes” in Japanese, was chosen because “everyone waits for moments that change one’s destiny.”  tokidoki products include apparel, accessories, footwear, eyewear, watches, stationery and toys. tokidoki is sold internationally at retailers such as Nordstrom, Macy’s, Fred Segal, Karmaloop and in its own retail stores in Milan,Italy and SoHo, New York. For more information, please visit

About Upper Playground

Based in San Francisco, CA, Upper Playground is the leader in today’s progressive art movement with its innovative apparel and accessories line and FIFTY24 art galleries.  Since 1999, Upper Playground has been recognized as a catalyst for the fusion of fashion with fine art.  UP apparel and accessories are designed by local and international artists including Sam Flores, Jeremy Fish, Estevan Oriol, David Choe, and Alex Pardee.  The Upper Playground collection is sold in over 300 boutiques worldwide and online.  In addition, Upper Playground has stores and galleries in San Francisco, Berkeley, Sacramento, Los Angeles, Portland, Seattle, New York, Mexico City and London.

About i am 8-bit

Founded in 2004, i am 8-bit Productions is a burgeoning lifestyle brand. Originally conceived as an annual group art exhibition held in Los Angeles, California, i am 8-bit has since produced an array of custom, headline-grabbing promotional items, merchandise and specialty consumer events for Nintendo of America, Electronic Arts, 20th Century Fox, The Walt Disney Company, Capcom Entertainment, New Line Cinema, and many others.

~ by shonathan on August 13, 2009.

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